Women Empowerment and Sustainable Fashion Value Along The Side

26.9.19


What comes first in your mind when I say “Women Empowerment”?
For me women empowerment is a state when the woman is mentally, financially and emotionally independent.


Story Behind "Hatti Hatti "
Hatti Hatti was founded by Charlotte Mellkvist and David Geiser from Sweden who came to Nepal in 2014 to volunteer in the organization named ‘Saath’ which works for people living with HIV and AIDS. After the volunteering experience, they thought of creating value in Nepalese community and especially for women. Initially they started with making and selling of Swedish Chocolate balls in Farmers Market. This initiative was successful but the founders were seeking for the sustainable alternative to empower women. Thus, “Hatti Hatti” was born with idea of empowering women from marginalized communities by educating and providing tailoring skills so as to make them financially independent or to be an entrepreneur. 

Sajna Jirel and Sunaina Singh Shrestha are  now leading "Hatti Hatti" with their innovative ideas in empowering women and strategic  marketing and branding prospects while promoting sustainable fashion.
  
Sustainable Fashion Value
 

Fashion industry is one of the polluted industry  in the world. From the consumer perspective including myself; we irrationally  buy clothes. We  just buy random clothes, which we are going to wear in few occasions and later those clothes are going to end up in landfills.  Issues are many but to shorten up: its individual responsibility to be conscious before buying clothes, opt out  for natural fabrics, second-hand purchase, outfit from recycled or up-cycled fabrics and its better to go for quality rather than quantity.

With  the consciousness about the problems of fashion industry- Hatti Hatti is focused being the sustainable fashion brand. For Nepalese women-‘Saree’ is the most loved and frequently worn attire. Taking this into the consideration with the aim of sustainable fashion practice; the organization reuses the secondhand ‘saree’ as a fabric to make their products. The organization mostly receives ‘saree’ as a donation.  They also buy it from stores at very minimum price. They opt for ‘saree’ which are in the stock for many years. Earlier, the organization only produced kimonos but many pieces of fabrics were left-out while making kimonos. With this realization, “Hatti Hatti” team came out with the idea of utilizing those fabrics by making bow-ties.

 

The sales channels of “Hatti Hatti” mainly comprised of few mediums. Firstly through their own office, some local stores especially focused in selling Nepalese products.  The enterprise also exhibits the products in different markets such as small pop-up markets, Christmas markets in Sweden. And the organization is connecting with their target customers through social media platforms like Facebook and Instagram.

Women Empowerment
Referring again about the women empowerment, firstly the women are provided basic literacy education comprising of Math and English classes. Then the women are given tailoring training to make them skilled. During the training women are also paid with stipend. With the completion of this training- women are provided with the choice either to start their own business or to work in “Hatti Hatti”.  If the women chose to start their own business then the organization also provides ‘seed fund’ to get the business operated.

Summing up:‘Hatti Hatti’ being a social enterprise has adopted the social innovation approach as a specific tool to create sustainable value for the community.



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